Job Responsibilities

• Lead the conceptualization, design, planning, execution and evaluation of global social media editorial content and campaign plans, including during humanitarian crisis and emergencies
• Develop engaging calls to action that will enable DRC to grow its supporter base, working closely with DRC’s advocacy and fundraising experts
• Plan and roll-out paid digital content not related to fundraising to support strategic and DRC-wide advocacy and awareness campaigns
• Manage the Secretary General’s public social media accounts
• Lead on capacity building strategies for global, regional and country colleagues who are managing DRC-branded channels and webpages
• Lead work with leadership and staff to identify, empower and improve DRC’s social media presence through employee-generated content
• Oversee regular reviews of digital performance and other analytic insights, as required or requested
• Stay abreast of research into new technological developments and trends in the digital world
• Monitor social media networks and platforms; provide digital intelligence and real-time stakeholder mapping in support of evidence-based communication and direct engagement with external audiences
• Work closely with the web team and provide advice and guidance to improve DRC’s website and SEO performance vis-a-vis the organization’s overall strategic objectives and vision
• Set up DRC’s external global newsletter(s), including a plan around timing, format, and content