Job Responsibilities

• Marketing Strategy & Campaigns
• Develop and execute integrated marketing campaigns across digital and offline channels.
• Plan seasonal campaigns, product launches and promotional activities.
• Build annual, quarterly and monthly marketing plans.
• Develop campaign calendars aligned with new collections and seasonal events.
• Fashion Marketing
• Monitor local and international fashion trends.
• Research customer preferences and buying behaviour.
• Conduct competitor analysis and market research.
• Recommend new marketing opportunities based on industry trends.
• Support collection launches and promotional activities.
• AI-Assisted Marketing
• Use AI tools to improve creativity and marketing productivity.
• Generate campaign concepts using AI.
• Create AI-assisted marketing content.
• Develop social media captions, product descriptions and creative concepts.
• Produce AI-generated visuals where appropriate.
• Continuously research new AI marketing tools and trends.
• Brand Collaborations
• Develop creative co-marketing campaigns with complementary brands.
• Identify partnership opportunities that increase brand awareness.
• Build relationships with strategic partners and influencers.
• Create innovative campaigns that keep the brand aligned with current market trends.
• Measure collaboration success through campaign performance and ROI.
• Exhibitions & Brand Activations
• Plan and manage the company's participation in exhibitions, trade shows and fashion events.
• Secure strategic booth locations through negotiation with event organizers.
• Coordinate booth design, branding and customer experience.
• Develop engaging brand activations that maximize visitor engagement.
• Manage event logistics from planning through execution.
• Evaluate event performance through visitor engagement, lead generation and ROI analysis.
• Reporting & KPI Analysis
• Prepare weekly and monthly marketing reports.
• Monitor campaign performance and KPIs.
• Analyse campaign ROI and customer engagement.
• Prepare management presentations and recommendations.
• Track marketing effectiveness and identify opportunities for improvement
• Marketing Planning
• Develop and maintain:
• Marketing Calendar
• Content Calendar
• Seasonal Campaign Calendar
• Event Calendar
• Product Launch Calendar
• Collaboration
• Work closely with:
• Management
• Sales Team
• Retail Operations
• Designers
• Content Creators
• Photographers
• External Agencies
• Exhibition Organizers
• Strategic Partners.