Job Responsibilities

• 1. Strategic Review and Model Development: 
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• Assess UNICEF Viet Nam’s current digital fundraising model in the context of local market conditions, peer practices, and other elements (including brand positioning, legal status and regulatory environment)
• Propose refinements or alternative models to strengthen fundraising and community engagement effectiveness and sustainability.
• Develop forecasts and cases for support to demonstrate the viability and potential of the proposed model.
• Identify and recommend resourcing requirements (human, financial, and technical) needed to deliver the fundraising model successfully
• 2. Technical Infrastructure readiness and Vendor Management
• Conduct a comprehensive review of UNICEF Viet Nam’s current digital fundraising infrastructure to assess readiness, security, and scalability.
• Ensure that the digital engagement microsite is fully compliant with UNICEF global standards and Vietnamese legal requirements, including user privacy, data protection, and PCI compliance.
• Oversee the integration and functionality of payment gateways, ensuring a seamless supporter experience across multiple channels.
• Review and strengthen the integration between Salesforce CRM and digital touchpoints (microsite, social platforms, paid ads, email marketing tools) to enable accurate donor tracking, segmentation, and reporting.
• Establish robust web analytics and tracking systems to monitor conversion, optimize campaigns, and provide real-time insights.
• Review and guide procurement processes for supporting vendors, ensuring contracts meet UNICEF requirements on compliance, transparency, and accountability.
• Develop a technical project plan and timeline for infrastructure optimization, including milestones for microsite upgrades, payment system integration, CRM alignment, and vendor delivery.
• Provide ongoing oversight and troubleshooting during implementation, working closely with UNICEF Viet Nam teams, local vendors, the Regional Support Centre and UNICEF’s Private Fundraising and Partnerships (PFP) Division.
• 3. Digital Strategy and Channel Development 
• Design a comprehensive digital fundraising and marketing strategy, to drive supporter acquisition, retention, and engagement.
• Support strategic development  and expansion of UNICEF Viet Nam’s digital channels (website, social media, paid media, email, and emerging platforms) to meet campaign and fundraising goals.
• Develop and execute digital community-building initiatives to increase online participation, advocacy actions, and donor engagement.
• Define and implement initial digital test plans (e.g., donor acquisition campaigns, engagement pilots), and oversee their execution if time allows
• 4.  Planning, Capacity Building, Monitoring
• Develop a multi-year digital fundraising plan (2026–2029), including growth strategies, budgets, KPIs, and reporting mechanisms.
• Provide technical support and capacity building to UNICEF Viet Nam staff to ensure sustainable delivery of the digital programme
• Establish monitoring and reporting systems to track progress and provide actionable insights for optimization.