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seo manager

Category: IT/Telecommunication
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Job Description

Job Title: SEO Specialist

Job Summary:

We are seeking an experienced SEO Specialist to optimize our website and improve our search engine rankings. The successful candidate will have a strong understanding of search engine algorithms, keyword research, and link building strategies. The goal of this role is to increase website traffic, drive more conversions, and enhance our online presence.

Key Responsibilities:

  • Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords and phrases.
  • On-Page Optimization: Optimize website content, meta tags, titles, descriptions, and header tags to improve search engine rankings.
  • Content Creation: Develop high-quality, engaging, and informative content to attract and retain a clearly defined audience.
  • Link Building: Build high-quality backlinks from authoritative sources to improve website authority and rankings.
  • Technical SEO: Conduct technical SEO audits to identify and fix website issues that may be hindering search engine crawling and indexing.
  • Analytics and Reporting: Monitor and analyze website traffic, engagement, and conversion rates using Google Analytics and other SEO tools.
  • Stay Up-to-Date: Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

Requirements:

  • Experience: 2+ years of experience in SEO or a related field.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Skills:
    • Strong understanding of search engine algorithms and ranking factors.
    • Proficiency in SEO tools such as Ahrefs, SEMrush, and Moz.
    • Excellent content creation and writing skills.
    • Strong analytical and problem-solving skills.
    • Ability to work independently and as part of a team.

What We Offer:

  • Competitive Salary: A competitive salary range.
  • Benefits: Comprehensive benefits package.
  • Opportunities for Growth: Opportunities for professional growth and development.

How to Apply:

If you are a motivated and experienced SEO specialist, please submit your resume and cover letter to [insert contact email or link].

Job Responsibilities

Job Responsibilities for SEO Specialist

The SEO Specialist will be responsible for developing and implementing search engine optimization strategies to improve website rankings, drive organic traffic, and increase online visibility. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, and content optimization.

Key Responsibilities:

  • Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords, phrases, and topics to optimize website content.
  • On-Page Optimization: Optimize website elements, including title tags, meta descriptions, header tags, content, and internal linking, to improve search engine rankings and user experience.
  • Content Creation: Collaborate with content teams to develop high-quality, engaging, and optimized content, including blog posts, articles, and landing pages.
  • Technical SEO: Perform technical SEO audits to identify and fix website issues, such as crawl errors, page speed optimization, and mobile-friendliness.
  • Link Building: Develop and implement link building strategies to acquire high-quality backlinks from authoritative sources, improving website authority and rankings.
  • Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEMrush, providing regular reporting and insights to stakeholders.
  • Competitor Analysis: Conduct competitor research to identify gaps and opportunities in the market, informing SEO strategies and tactics.
  • Staying Up-to-Date: Stay current with the latest SEO trends, algorithm updates, and best practices to ensure the website remains optimized and competitive.

Requirements:

  • 2+ years of experience in SEO or a related field
  • Proven track record of improving website rankings and driving organic traffic
  • Strong understanding of search engine algorithms, keyword research, and content optimization
  • Excellent analytical and problem-solving skills
  • Strong communication and collaboration skills
  • Proficiency in SEO tools like Ahrefs, SEMrush, and Google Analytics

Other Educational Qualification

Other Educational Qualifications for SEO Specialist

While a degree in a specific field is not required to become an SEO specialist, having certain educational qualifications can be beneficial. Here are some other educational qualifications that can be helpful:

  • Digital Marketing Certifications

    Certifications like Google Analytics, HubSpot, or Facebook Blueprint can demonstrate expertise in digital marketing and SEO.

  • Content Creation and Writing Courses

    Courses in content creation, writing, and editing can help develop the skills needed to create high-quality, optimized content.

  • Web Development and Design Courses

    Understanding web development and design principles can help SEO specialists optimize website structure and user experience.

  • Data Analysis and Interpretation Courses

    Courses in data analysis and interpretation can help SEO specialists measure and analyze the effectiveness of their SEO strategies.

  • Online Courses and Bootcamps

    Online courses and bootcamps like Coursera, Udemy, and Moz can provide specialized training in SEO and digital marketing.

Some Popular Courses and Certifications:

Course/Certification Description
Google Analytics Certification Demonstrates expertise in Google Analytics and measurement
HubSpot Inbound Marketing Certification Covers inbound marketing, sales, and customer service
Moz SEO Bootcamp Provides comprehensive training in SEO and digital marketing
Coursera Digital Marketing Specialization Covers digital marketing, SEO, and social media marketing

These educational qualifications can help demonstrate expertise and commitment to the field of SEO and digital marketing.

Skills

SEO Specialist Skills Details

Core Skills:

  • Keyword Research: In-depth understanding of keyword research tools (e.g., Ahrefs, SEMrush, Google Keyword Planner) and techniques to identify relevant, high-volume keywords.
  • On-Page Optimization: Knowledge of optimizing website elements, including:
    • Title tags and meta descriptions
    • Header tags (H1-H6)
    • Content optimization (e.g., keyword density, readability)
    • URL structure and internal linking
    • Image optimization (e.g., alt tags, file names)
  • Technical SEO: Understanding of:
    • Website crawling and indexing
    • Sitemap and robots.txt files
    • Mobile-friendliness and page speed optimization
    • SSL certificates and HTTPS
    • Canonicalization and duplicate content
  • Link Building: Familiarity with link building strategies, including:
    • Guest blogging
    • Broken link building
    • Resource pages
    • Reviews and testimonials
  • Content Creation: Ability to create high-quality, engaging content (e.g., blog posts, articles, infographics) that attracts links and drives traffic.
  • Analytics and Reporting: Proficiency in:
    • Google Analytics
    • Google Search Console
    • SEMrush
    • Ahrefs
    • Data analysis and reporting

Advanced Skills:

  • Local SEO: Knowledge of local search optimization techniques, including:
    • Google My Business
    • Local citations
    • Reviews and ratings
  • Voice Search Optimization: Understanding of voice search principles and optimization techniques.
  • Content Marketing: Ability to develop and execute a content marketing strategy that drives traffic and generates leads.
  • SEO Tools: Familiarity with advanced SEO tools, such as:
    • Screaming Frog
    • Moz
    • LinkGraph
  • Algorithm Updates: Staying up-to-date with the latest Google algorithm updates and understanding their impact on SEO strategies.

Soft Skills:

  • Communication: Excellent written and verbal communication skills to effectively collaborate with team members, clients, and stakeholders.
  • Analytical Thinking: Strong analytical and problem-solving skills to analyze data, identify trends, and make data-driven decisions.
  • Adaptability: Ability to adapt to changing algorithms, trends, and best practices in the SEO industry.
  • Project Management: Ability to manage multiple projects simultaneously and prioritize tasks effectively.

Additional Requirements

Additional Requirements for SEO Specialist

  • Technical SEO:
    • Experience with website audits, crawl optimization, and indexing.
    • Knowledge of Google Search Console, Google Analytics, and SEMrush.
    • Familiarity with HTML, CSS, and JavaScript.
  • Content Strategy:
    • Ability to develop and implement a comprehensive content strategy.
    • Understanding of content marketing principles and best practices.
    • Experience with content creation, editing, and optimization.
  • Link Building:
    • Proven link building strategies and tactics.
    • Ability to build high-quality backlinks from authoritative sources.
    • Understanding of anchor text diversity and link velocity.
  • Analytics and Reporting:
    • Experience with Google Analytics and other SEO tools.
    • Ability to track, analyze, and report on SEO metrics.
    • Understanding of data-driven decision making.
  • Communication and Collaboration:
    • Excellent written and verbal communication skills.
    • Ability to collaborate with cross-functional teams.
    • Experience with stakeholder management and reporting.
  • Staying Up-to-Date:
    • Commitment to ongoing learning and professional development.
    • Staying current with the latest SEO trends, best practices, and algorithm updates.
    • Participation in industry events, webinars, and conferences.

Tools and Software:

  • Google Search Console
  • Google Analytics
  • SEMrush
  • Ahrefs
  • Moz
  • Microsoft Excel

Nice to Have:

  • Experience with content management systems (CMS).
  • Knowledge of JavaScript frameworks (e.g., React, Angular).
  • Familiarity with machine learning and AI concepts.
  • Certifications in SEO or related fields.

Salary

  • Negotiable

Additional Salary Info

Additional Salary Info for SEO Specialist

The salary for an SEO Specialist can vary widely based on factors such as location, level of experience, industry, and company size. Here are some additional salary details:

  • Average Salary Range: $40,000 - $80,000 per year
  • Entry-Level SEO Specialist: $30,000 - $50,000 per year (0-3 years of experience)
  • Mid-Level SEO Specialist: $50,000 - $70,000 per year (4-7 years of experience)
  • Senior SEO Specialist: $80,000 - $110,000 per year (8-12 years of experience)
  • Freelance SEO Specialist: $25 - $100 per hour

Industry-specific Salary Ranges:

  • Digital Marketing Agencies: $40,000 - $70,000 per year
  • E-commerce Companies: $50,000 - $90,000 per year
  • Enterprise Companies: $60,000 - $110,000 per year

Location-specific Salary Ranges:

  • United States: $45,000 - $90,000 per year
  • Europe: €30,000 - €60,000 per year
  • Australia: AU$40,000 - AU$80,000 per year

Keep in mind that these salary ranges are estimates and can vary based on specific company requirements, candidate qualifications, and local market conditions.

Age

  • Max Age Limit : 2 Years

Posted By


IT Consultancy

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Job Summary

  • Salary: Negotiable
  • Job Type: Full Time
  • Job Location: Bangladesh
  • Employment Type: Contractual
  • Experience: 0 to 1 Year
  • Vacancy: 04
  • Published on:May 18, 2025
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Special Instruction

Here are the Special Instructions for Job Seekers for an SEO Specialist in HTML format:

Special Instructions for Job Seekers: SEO Specialist

As an SEO Specialist, your primary goal is to increase the online visibility and ranking of our company's website on search engines like Google, Bing, and Yahoo. To succeed in this role, please follow these special instructions:

Job Requirements

  • Minimum 2+ years of experience in SEO or a related field
  • Proven track record of improving website rankings and driving organic traffic
  • Strong understanding of search engine algorithms, keyword research, and on-page optimization
  • Excellent analytical and problem-solving skills
  • Familiarity with SEO tools like Ahrefs, SEMrush, Moz, and Google Analytics

Key Responsibilities

  1. Conduct keyword research and on-page optimization to improve website ranking
  2. Develop and implement effective SEO strategies to drive organic traffic
  3. Analyze website performance using SEO tools and provide data-driven insights
  4. Collaborate with content creators to optimize content for search engines
  5. Stay up-to-date with the latest SEO trends and best practices

Submission Guidelines

To apply for this position, please submit the following:

  • A cover letter highlighting your SEO experience and qualifications
  • A resume or CV showcasing your relevant work experience and skills
  • Examples of successful SEO projects you've managed in the past
  • Certifications or relevant coursework in SEO or a related field (if applicable)

Evaluation Criteria

Applications will be evaluated based on the following criteria:

  • Relevant experience and qualifications
  • Quality of cover letter and resume
  • Effectiveness of SEO projects and strategies presented
  • Demonstrated understanding of SEO principles and best practices

We thank all applicants for their interest in this position. Only those selected for an interview will be contacted.

Apply Now
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