Job Responsibilities

1. Coordinate the day-to-day management of the Goodwill Ambassadors who actively contribute to UNICEF’s mission. UNICEF has an impressive pool of dedicated GWAs. The appropriate partnership with well-known spokespersons and GWAs can help strengthen advocacy, awareness and fundraising for children.

2. Identify and recommends new internationally known individuals/celebrities and assists in the cultivation of a diverse and engaged group of prominent personalities. This includes researching trends in the entertainment industry and providing ideas for relevant talent to support UNICEF’s communication, fundraising and advocacy goals.

3. Co-create GWA proposals and action plans, creating celebrity friendly communication materials for specific initiatives and priorities. This includes ideas around leveraging the GWAs valuable social networks to mobilize the masses to action in support of UNICEF priorities.

4. Contribute to the implementation of the new Champion and Advocate tiered strategy.

5. Develop capacity building by providing normative guidance to UNICEF offices globally. The GWA team is the UNICEF-wide knowledge leader on relationship management with prominent personalities, providing expert advice to COs, ROs, NCs and other UN Agencies on recruiting and managing celebrities, establishing strategies to engage them, crisis communications involving celebrities, best practices, etc.

6. Work collaboratively with other Sections and Divisions to map opportunities that engage GWAs in a way that elevate our brand and contributes to advocacy outcomes.