2PiJobs.com

Marketing Executive

Category: NGO/Development

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Job Description

2Pi-Jobs is acting as an Employment Agency in relation to this vacancy.

We are seeking a creative, motivated, and results-driven Marketing Executive with a strong interest in health, fitness, and wellness. The successful candidate will be responsible for developing and implementing marketing strategies to promote fitness facilities, wellness services, gym memberships, personal training, group classes, and special events.

The ideal candidate should have strong digital marketing skills, creativity, and the ability to engage target audiences, generate leads, increase membership sales, and strengthen brand awareness across digital and offline platforms.

Job Responsibilities

Develop and implement marketing campaigns to promote gym memberships, fitness programmes, personal training, group classes, and wellness services.
Manage social media platforms, including Instagram, TikTok, Facebook, and other relevant channels.
Create engaging content, including social media posts, reels, videos, promotional materials, and fitness campaigns.
Coordinate with fitness trainers, instructors, and management teams to promote services, events, and activities.
Plan and execute promotional campaigns, membership offers, seasonal promotions, and marketing events.
Monitor marketing campaign performance, social media engagement, lead generation, and conversion rates.
Support membership acquisition, customer retention, and brand awareness initiatives.
Coordinate with designers, photographers, videographers, and external marketing agencies when required.
Conduct market research and competitor analysis to identify new marketing opportunities.
Ensure all marketing communications and promotional materials align with brand guidelines.

Other Educational Qualification

Bachelor’s degree or diploma in Marketing, Digital Marketing, Business Administration, or a related field.

Skills

Previous experience in marketing, preferably in the health, fitness, gym, wellness, hospitality, or lifestyle industry.
Strong knowledge of digital marketing, social media management, and online advertising.
Experience creating engaging content for Instagram, TikTok, Facebook, and other social media platforms.
Proficiency in content creation and design tools such as Canva or Adobe Creative Suite.
Strong written communication, copywriting, and creative thinking skills.
Understanding of marketing analytics, campaign performance, and lead generation strategies.
Excellent organizational, time-management, and project-coordination skills.
Ability to manage multiple campaigns and meet deadlines.
A proactive, innovative, and results-oriented approach to marketing.
Knowledge of the Kuwait market and local customer preferences is an advantage.
Fluency in English is required; Arabic language skills are an advantage.

Salary

Negotiable

Age

25 - 35 Years

Others

The ideal candidate will have a genuine interest in health and fitness, a creative mindset, and the ability to develop engaging marketing campaigns that increase brand visibility, generate membership enquiries, and support business growth.

Candidates are encouraged to submit their CV along with a portfolio or links to previous marketing campaigns and social media accounts they have managed, if available.

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Confidential Company

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