Job Responsibilities

• Develop a social media strategy aligned with the BPPS communications workplan and UNDP External Engagement Plan that helps increase visibility and understanding of UNDP’s work in policy and programme, among general audience while also influencing target audiences (donors, other UN agency, development and humanitarian actors, UN Member States and more).
• Maintain, monitor and engage with selected social media platforms.
• Develop and maintain a Trello calendar of social media content aligned to key moments, themes and issues of priority for BPPS.
• Research, edit, write and develop high-impact social media content including copy, graphics, videos and other multimedia formats that effectively informs and engages external audiences and supports campaigns. To be used across all UNDP digital channels (including website, including X, Instagram and LinkedIn) in three languages including UNDP leadership account/s.
• For key moments and campaigns, develop complete social media kits that can be used across the whole organisation and by partners to increase visibility of UNDP work around these issues.
• Measure web and social media performance
• Produce regular analytics report for web and social media, specifically campaigns and monthly and yearly reporting, using different tools. Measure the impact of the social media strategy and adjust activities in order to increase/maximize impact according to evolving trends and technology. 
• Perform additional communications tasks as required
• Create infographics, presentations and other communication materials as needed to amplify UNDP’s work aligning with UN International days, UN Global Conferences.
• Contribute to general editing and fine-tuning think pieces, press releases, blogs and stories.
• Facilitate in uploading and disseminating statements, press releases in UNDP website. 
• Use mail chimp to design internal newsletters and policy messages for dissemination to internal/external UNDP audience.
• Any other visual communications and design related tasks as required or assigned by the supervisor.
• The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization