Job Responsibilities

• Support the development and implementation of digital fundraising campaigns focused on donor acquisition, cash contributions, email marketing, and lead generation, under the supervision of the Acquisition Officer, ensuring alignment with UNICEF's global fundraising objectives.
• Define key performance indicators (KPIs), establish reporting frameworks, and monitor campaign effectiveness, with a focus on paid social, programmatic advertising, and display marketing.
• Assist in the design and execution of lead generation initiatives, including value exchange campaigns on social media platforms (e.g., Facebook, Instagram), to optimize engagement and conversion rates, following guidance from supervisors.
• Work closely with data analysts to enhance audience segmentation, targeting accuracy, and campaign performance optimization.
• Coordinate with internal stakeholders to ensure alignment across teams, maximizing fundraising efficiency and return on investment (ROI).
• Oversee the end-to-end execution of digital fundraising campaigns, ensuring they align with the PSFR Annual Plan and global digital revenue strategies.
• Support the management and monitoring of paid media investments across multiple digital channels, helping to ensure optimal resource allocation for both short-term donor acquisition and long-term fundraising growth, under direct supervision and guidance.
• Ensure timely and efficient campaign rollouts, with the flexibility to support emergency fundraising initiatives.
• Collaborate with creative teams to develop compelling digital content, ensuring consistency with campaign objectives and donor engagement strategies.
• Support high-impact campaigns during key fundraising periods (e.g., holidays, global events) to maximize revenue and donor acquisition opportunities.
• Conduct ongoing analysis of campaign performance, identifying areas for optimization to enhance donor acquisition and retention.
• Track and assess key metrics, including cost-per-acquisition (CPA) and ROI, making data-driven recommendations for campaign refinements.
• Prepare comprehensive reports for senior management, providing actionable insights into campaign effectiveness and strategic adjustments.
• Engage with international teams to exchange best practices, insights, and innovative approaches to digital fundraising.
• Oversee budgeting, procurement, and invoicing processes for digital campaigns, ensuring optimal allocation of financial resources.
• Manage relationships with external media agencies, creative partners, and service providers to ensure the highest quality of campaign execution.
• Maintain comprehensive documentation of campaign strategies, performance results, and key learnings for continuous improvement and knowledge-sharing across the organization.